Google Ads Audits
Stop wasting money on audits that don't actually help your business. 😤
Most Google Ads audits are the same thing: a spreadsheet full of "issues" with no context, no priorities, and no clear next steps.
That's not what this is.
I dig into your Google Ads account with your goals, your audience, and your budget in mind. You get a clear, prioritized roadmap that tells you what's working, what's broken, and what to fix first, written in plain language you can actually act on.
No filler. No fear tactics. No bait for a never-ending monthly retainer. Your audit stands on its own as something you can take and run with, no strings attached.
What you get: a full account deep-dive 🤓
Every audit covers your entire Google Ads account, not just the campaigns that look problematic on the surface. Here's what I dig into:
✅ Account Structure & Campaign Architecture. Are your campaigns organized for performance, or are they a tangled mess that's costing you money? I'll map out what's working, what's redundant, and what needs to be rebuilt.
✅ Keyword Strategy & Match Types. I review every keyword, match type, and negative keyword list. You'll know exactly which terms are driving results and which ones are burning budget on irrelevant clicks.
✅ Ad Copy & Extensions. Your ads are the first impression. I evaluate messaging, calls to action, ad extensions, and whether you're actually testing or just running the same ads on autopilot.
✅ Bidding & Budget Allocation. Are you overspending on underperforming campaigns while starving the ones that convert? I'll show you where your dollars should be going.
✅ Audience Targeting & Segmentation. From location targeting to audience segments, I check whether you're reaching the right people or paying to show ads to people who will never become customers.
✅ Conversion Tracking & Attribution. This is where a lot of accounts fail. If your tracking is broken, incomplete, or tracking junk conversions then every other decision is based on bad data.
✅ Landing Page Alignment. Great ads sending traffic to the wrong page is one of the most expensive mistakes in Google Ads. I review where your clicks are going and whether those pages are set up to convert.
✅ Competitive Landscape. I look at what you're up against in your market: who's bidding on your terms, how your impression share stacks up, and where there are gaps you can exploit.
What that means if you’re not fluent in Google Ads👇
You don't get a scorecard, you get a prioritized action plan that tells you:
What to fix first (and why it matters most)
What to stop spending on immediately
What to test next to improve performance
What's actually working so you don't accidentally break it
Every recommendation is written in plain language with enough detail that you or your team can implement it. No vague "consider optimizing your keywords" fluff. I tell you which keywords, which campaigns, and what to do with them.
Pricing 💰
Starting at $750. Accounts spending over $5,000 in the last 90 days are $750 + 5% of ad spend.
The base fee covers the audit itself. The percentage reflects the complexity and scale of larger accounts. More spend means more campaigns, more keywords, and more ground to cover!
How to find your 90-day spend: In your Google Ads account, go to the Overview or Campaigns page. Set the date range to the last 90 days (date picker is in the top right corner).
| Your 90-Day Ad Spend | Audit Investment |
|---|---|
| Under $5,000 | $750 (minimum) |
| $10,000 | $1,250 |
| $20,000 | $1,750 |
| $50,000 | $3,250 |
| $100,000 | $5,750 |
| $200,000+ | Custom quote |
How Google Ads Audits work
1. You Reach Out. Send me a message with context about your business, your goals, and what's bugging you about your Google Ads performance. No commitment and no pressure! I just want to make sure this is the right fit.
2. Access & Payment Happen. You grant me read-only access to your Google Ads account (I'll send instructions) and we lock in the investment based on your 90-day spend. Payment is collected upfront before the audit begins.
3. I Audit Your Account. I spend the time your account deserves. No rushing, no skimming. Every campaign, ad group, and setting gets reviewed.
4. You Get the Audit. A comprehensive document with your account scorecard and the prioritized action plan. Everything is organized by impact so you, your team, or your agency know where to focus first.
5. You Get a Personal Loom Walkthrough. Every audit includes a 5-10 minute recorded Loom video where I walk you through the key findings and show you exactly what I'm seeing in your account. Watch it on your own time, share it with your team, and come back to it whenever you need to. No scheduling, no scrambling to take notes on a live call.
Who This Is For ✅
You’d be a great fit if:
You’re a service-based business (B2B or B2C)
You're spending over $2,000/month and can't clearly connect spend to results
You've been running Google Ads for a while but aren't sure if your account is set up properly
You're working with an agency and want a second opinion on their work
You manage ads yourself, but don’t have a lot of time to dedicate to it, and things have gotten messy over time
You recently took over an account and need to understand what you're working with
Who This Isn’t For ❌
This probably isn't the right fit if:
You're running a large Ecommerce or Shopping-heavy account, as my specialty is service-based businesses (I do audit PMax campaigns, though!)
You’re spending less than $2,000/month
You want someone to log in and start making changes right away — I deliver the roadmap, you (or your team or agency) execute it
You're not running Google Ads yet and want help getting started (that's a build, not an audit!)
Ready to find out what's really going on in your account?
Let’s get your Google Ads Audit booked!