Google Ads Management
Google makes it easy to spend money. Spending it well is the hard part. 💸
Most Google Ads management looks the same: someone logs in once a month, accepts whatever Google recommends, and sends you a report full of clicks and impressions that doesn't tell you whether your phone actually rang.
That's not what this is.
I've spent over a decade managing Google Ads for service businesses: moving companies, veterinarians, HVAC businesses, psychologists, and more. Every week, I'm in your account doing the unglamorous work that actually moves the numbers. Ad copy tests, negative keywords, bid strategies, budgets, tracking checks. All of it measured against the things that pay your bills: booked jobs, qualified leads, and revenue.
And I don't stop at the edge of your Google Ads account. I look at your website, your offer, and what happens after someone clicks, because that's increasingly where the biggest wins are.
30 minutes. No pressure! We’ll talk about your business, your goals, and whether we’re a good fit.
You work with me. Only me. 🙋♀️
Hi, I'm Brittany. I've been managing Google Ads since 2015, starting as an intern at a digital marketing agency in Edmonton and working my way up to Director of Paid Search & Social. Over 11 years, I've managed Google, Microsoft, Meta, LinkedIn, and Reddit Ads for businesses across Canada and the US, from single-location service companies to multi-state operations.
Now I work directly with a small number of clients. And because I spent all those years inside an agency, I know how it usually goes. If you've worked with one before, this might sound familiar:
The senior strategist who pitched you disappears once the contract is signed
Your account gets handed to a junior account manager, then another one, then another one
Every new person needs you to explain your business all over again
You're not sure anyone senior has actually looked at your account in months
Simple questions go to an account manager who has to "check with the team" before you get an answer
Here, there's no handoff. When you have a question, you're asking the person who actually made the change. And because you’re always talking to the same person (me), nothing gets lost: what we tested last spring, why a campaign is set up the way it is, and what a good lead looks like for your business.
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“Working with Brittany has been a fantastic experience. As our PPC specialist, she consistently brings a high level of precision and insight to every aspect of our campaigns. Her in-depth analysis and attention to detail have far surpassed what we received from our previous agency.”
—Claudia, AGM Container
I don't just stay inside Google Ads 🔭
Here's something most ad managers won't say out loud: the in-platform stuff matters a little less every year. Google's automation now decides which searches to match, mixes and matches your headlines, and sets bids in real time. The fundamentals still matter, and I've got them down pat. But once an account is set up properly (still a big "if" for a lot of advertisers), fine-tuning them gets you less and less.
So I work on both sides.
Outside your account, where the biggest wins are now:
Your offer. Why should someone pick you over the three other ads on the page? A free estimate, upfront pricing, a same-week appointment. The best-written ad in the world can’t save a “meh” offer.
The data you send back. Google learns from whatever you tell it counts as a conversion. Feed it every form fill, and it'll find you more form fills, junk included. Tell it which leads became paying customers, and it learns to find more of those.
Your landing pages. Every click lands somewhere. If that page is slow, confusing, or doesn't match the ad, you’re paying for visits that never turn into leads
Inside your account, where I don't just do what Google says:
I turn auto-apply recommendations off. Google's recommendations are built to help Google, and a lot of them will make you spend more and get less.
I don't usually run Performance Max for lead gen. It's a black box that loves cheap, low-quality leads. A mix of campaign types lets us see exactly where your money goes.
I test new features before trusting them. On a slice of your budget, with the search terms checked. Losing tests get written down, so we never pay to learn the same lesson twice.
I don’t take Google reps’ advice at face value. They’re friendly, but they’re salespeople. I’ll hear them out and keep what actually fits your business.
Pricing 💰
Starting at $1,000/month.
Your fee is based on what I'm managing: the number of campaigns, locations, and platforms, and how complex the account is. If I recommend raising your budget, my fee doesn't go up with it. It only changes if what I’m managing does, like adding a new platform or location, and I’ll quote that before any work starts.
Setup: a one-time fee covering campaign builds, your dashboard, and conversion tracking if you don't already have it. It depends on how complex your account is, so I'll quote it once I've seen what we're working with.
Minimum ad spend: $10,000/month, paid directly to Google from your own account
Commitment: three months to start, then month-to-month with 30 days' notice
Only 2 spots left!
How Google Ads Management works
1. Let’s Chat. Send me a message with context about your business, your goals, and what's going on with your Google Ads right now. We’ll hop on a quick call about your customers and what a good lead looks like for you. If we’re a good fit, I’ll take a look at your account and send you a quote. No commitment and no pressure!
2. Month 1: Setup and Foundation. I review your offer and landing pages (and tell you what I’d change), fix your tracking, restructure or build your campaigns, set up Local Services Ads if they fit, and build your dashboard. Campaigns are live by the end of the month.
3. Month 2: Learning. Google’s bidding is learning from your new tracking, so I’m watching closely: cleaning up search terms, adding negatives, testing ad copy, and checking that the right conversions are coming through. You get your first monthly report and strategy call.
4. Month 3: Optimizing. With a couple of months of real data, budget moves toward what’s producing real leads and away from what isn’t. Then we do a 90-day review: what we learned, what’s next, and whether it makes sense to expand to other platforms.
Who This Is For ✅
You’d be a great fit if:
You're an established service or lead gen business (B2B or B2C): home services like plumbing, HVAC, and moving, professional services, clinics, or B2B companies with a sales team waiting on leads
You're spending at least $10,000/month on Google Ads (or ready to)
You want to know which ads led to booked jobs and sales, not just which ones got clicked
You're working with an agency and feel like nobody's really paying attention to your account
You've been managing ads yourself, and it's grown past what you have time for
You're open to feedback on your website, your offer, and your follow-up, not just your ads
You want a straight answer, even when the answer is "the ads are fine, it's your landing page"
Who This Isn’t For ❌
This probably isn't the right fit if:
You're running a large Ecommerce or Shopping-heavy account, as my specialty is lead gen businesses
You're spending less than $10,000/month (a Google Ads Audit is a better place to start)
You want someone to promise you a specific number of leads before they've even seen your account
You want ads run on autopilot with every Google recommendation accepted
You want to see daily changes made to your account (Google’s bidding needs time to learn, so constant tweaking usually does more harm than good)
Google Ads that bring in customers, not just clicks.
You've read this far, so something about your current setup is bugging you. Maybe it's a cost per lead that keeps creeping up, an agency that's gone quiet, or a nagging feeling that your budget could be doing more.
Worst case, you get 30 minutes with someone who's spent over a decade in accounts like yours, and an honest answer about whether I'm the right fit. Best case, you finally have someone in your account who treats your budget like it's their own.
Frequently Asked Questions
Do you manage other platforms besides Google?
Yes. I also manage Meta Ads (Facebook and Instagram) and Microsoft Ads. But I usually start businesses on Google, because that's where people are actively searching for what you sell right now. They have a problem and they want it solved, so those leads tend to be the closest to buying. Once Google is working and tracked properly, we can look at adding other platforms.
Why is there a minimum ad spend?
Google's bidding needs enough conversions to learn what a good lead looks like. Below about $10,000/month, most accounts don't generate enough data for that, and a management fee ends up eating too much of your budget.
If you're spending less, a Google Ads Audit gives you a clear plan you can run with yourself.
Why a three-month commitment?
Because the first month is mostly building the foundation, and Google's bidding needs time to learn from your new tracking. Three months is the minimum to see real, reliable results. If I can't show you meaningful progress in that window, we'll have an honest conversation about it.
Can you just set up my account and hand it off?
Yes. If you have someone in-house to run your ads day to day, I can do the setup as a one-time project: campaign builds, conversion tracking, and a dashboard, all in your account. Then I'll walk your team through everything so they know what's there and why. It's priced based on how complex your account is.
Google Ads isn’t set-and-forget. Google is constantly rolling out new features, changing defaults, and nudging accounts toward more automation, sometimes without telling you. Without someone checking search terms, budgets, and tracking regularly (and keeping up with what Google changed this month), even a great setup drifts. If you don’t have that person, ongoing management is usually the better investment.
Obligatory Disclaimer: Ads can only do so much 🤷♀️
A Google Ads account can be set up perfectly and still look like it’s failing. Two things I see all the time:
Leads come in, but nobody follows up. If calls go to voicemail and form fills sit for three days, no amount of ad optimization will fix that. If I see signs that the problem is happening after the lead comes in, I’ll tell you. Even if that’s not what you hoped to hear.
You can’t tell which leads turned into customers. Without a CRM (or even a decent spreadsheet), Google only knows someone filled out a form. It has no idea whether that person became your best client or was a spam bot. That means it can’t learn to find more of the good ones. Don’t have a system yet? That’s okay. I’ll help you set up the simplest way to start tracking lead quality, sized for your business.